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Make Out-of-Home Advertisements Conversational

Let your ads do the talking

advertising API

Conversational Solutions for Advertising

Make Billboards, banners, signages and ads converse with viewers

Leverage QR codes to make advertising conversational and measurable

Measure ROI on mass marketing campaigns like never before

Conversational Out-of-Home Advertising converts any outdoor advertising surface into a conversational interface with Gupshup Messaging, a messaging channel that enables rich and advanced conversational experiences

Features

Go beyond static brand building

  • Add QR codes on websites or store front, billboard, product package or digital ads

    Add QR codes on websites or store front, billboard, product package or digital ads

  • Scanning a QR code leads to a Branded bot that engages the viewer meaningfully

    Scanning a QR code leads to a Branded bot that engages the viewer meaningfully

  • Transition the customer conversation automatically into your preferred CRM to nurture them further

    Transition the customer conversation automatically into your preferred CRM to nurture them further

Conversational Out-of-Home Advertising Use Cases

  • Direct viewers to dial your business number
  • Induce direct engagement with the brand
  • Enable appointment booking
  • Generate leads
  • Enable lead capture/account creation
  • Increase orders and reservations
  • Add email address so users can send emails
  • Offer deals and promotional discounts
  • Direct to social media pages
  • Make personalized recommendations
  • Direct to shopping / e-commerce websites
  • Lead customers to the app download page

Benefits

Make any digital or physical advertising surface a conversation starter

  • Get better engagement and higher ROI

    Stand apart from the crowd with the help of conversations and go beyond just brand building

  • Link offline to online

    Track the message conveyed and the actual action taken by the customer. Bridge the gap between offline to online sales

  • Re-target customers

    Connect with customers who have scanned the code again on digital mediums like Google, Facebook

  • Detailed metrics

    Collect detailed metrics, as per location, time, day, to know the performance of various mediums

  • Make ads dynamic

    Make the conversations more dynamic, as well as modify and personalize the creatives as required easily

  • Enhanced product offering

    Initiate a conversation with your existing customers and introduce them to varied product offerings to generate more inquiries

  • Be Omni-channel

    Consistent experience across 30+ messaging channels and do not miss out channel specific audiences

Conversational Out-of-Home Advertising in Action

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Try it yourself. Scan the QR code

Outdoor Advertising Across Industries

  • Education

    Education

    On scanning a QR code users can choose to visit the official website of the institute, view the various courses on offer, learn about scholarship programs, or basically interact with the management

  • Financial institutions

    Financial institutions

    Financial institutions can spread their brand awareness by adding QR codes to billboards in different regions and enable customers to understand the nearest branch near them, the services offered, and more

  • Automotive

    Automotive

    By scanning the QR code, customers can begin a conversation for getting information of the new launch, upcoming launches, details of the vehicle models, and the showroom locations

  • Restaurants

    Restaurants

    A restaurant billboard can include a QR code which on scanning can engage a customer in a conversation, with links to a mobile restaurant website for online reservations, orders and interactive directions